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Many people do not understand how many connections live inside of vibration tools. The tool we have in the video has seven connections. People generally assume that if you put a high torque connection at each end you have a high torque tool. That's not how it works. You have to develop a connection for each segment in the tool. What's happening downhole is the equivalent of applying torque to one end, while holding the other. If we rate a tool for 20,000 foot pounds, or 35,000 foot pounds, we have to understand that downhole conditions hold the tool at one end, and we apply a large amount of torque at the rig end. This is one way impulse differentiates itself from our competitors. Our competitors will claim to have a high torque tool but if you really ran the simulation and torque the tool over the entire length, there could be connections that fail, as they may not all be high torque connections.
This is an excerpt from a more detailed video located here